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Newsletter Cont.
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CO-BRANDING TRENDS YOU SHOULD
KNOW |
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WHERE DO YOU FIT IN?
A State-by-State Comparison of Fuel Outlet
Productivity in New England
Average Gallons Sold
per Store, 2003:
1. MA: 1,099,000 gal/store
2. CT: 1,044,000 gal/store
3. New England: 842,000 gal/store
4. National: 830,000 gal/store
5. RI: 803,000 gal/store
6. NH: 769,000 gal/store
7. ME: 535,000 gal/store
8. VT: 372,000 gal/store
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Know Your APC'S |
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As
fuel margins get squeezed by big-block retailers
and soaring credit card fees and cigarette
rebates become a thing of the past, store
operators are increasingly looking at APC’s
(Alternate Profit Centers) for help. APC’s come
in all shapes and sizes.
Examples of in-store APC’s include co-brand
operations such as
Dunkin’ Donuts,
Subway
and
McDonald’s,
and
newer players such as
Quizno’s, Honey Dew Donuts,
D’Amato’s
and
D’Angelo’s.
External APC’s can include a car wash, or a
laundromat.
As a
result, new sites are often 1.5 acres and up,
much larger than most traditional sites. To
remain competitive in the future, owners should
determine whether existing sites can be expanded
to allow APC’s, or consider shedding the smaller
sites in favor of larger ones.
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